Marketers need to broaden their horizons to achieve greatness
01 Apr 2013 | by Grant Duncan
functions, business challenges, product categories and geographies. Decision time Recent research ...
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Helen Edwards: the strategic value of ethnography
01 Apr 2013 | by Helen Edwards
the boss. You want a budget, a big one, to undertake some new consumer research. When asked what you wish.... Research, by definition, seeks to illuminate some unknown. Yet much of what is conducted in the name ... offer runs that deep. Consumer research is commissioned, in other words, by people who live ... research budget will need to be sanctioned. It could be that the answer is a raised eyebrow and a shrug ...
"Decoded" by Phil Barden
01 Apr 2013 | by Rory Sutherland
the book. 1. We don't know how we decide. In alarming news for much market research, it seems we ...
Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs
28 Mar 2013 | by Charles Vallance and David Hopper
of research firm H2 Partners, reveal what drives Britain's greatest eponymous entrepreneurs
Brand barometer: Pepsi Max's latest viral campaign reviewed
28 Mar 2013
friendship to the test (see below) is another good example. Research has found that the secret of sharing ...
Dulux: A paint ad that's a bit like a beer ad
28 Mar 2013 | by Mark Hancock, Director of strategy, Lida
/ Initiative 33 Adwatch research was conducted from 14-18 March 2013 by TNS as part of its ... Adwatch research was conducted from 12-14 March 2013 (November and December internet advertising) by TNS ...
Group FMG: Let me tell you a story
27 Mar 2013
% growth rate over the past six months, according to research published recently by circulation ...
Haymarket Network: Community remains the most valuable currency
27 Mar 2013
in the country, but research showed it was not always hitting the mark for its core HR manager audience ...
Citroen DS3: The French car brand is sending mixed messages with this Apple-esque execution
21 Mar 2013 | by Ben Kay, Chief executive, RKCR/Y&R
/MEC 24 Adwatch research was conducted from 7-11 March 2013 by TNS as part of its twice ...
Helen Edwards: 'Good enough' is fine for government agency roster
20 Mar 2013 | by Helen Edwards
, which predominantly sell to the NHS, I have often conducted research to understand that procurement ...
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