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PR Essays- Advocacy comes first

07 Dec 2009

, in particular, is that consumers grappling with the recession are investing more time in researching products ... commissioned research to determine which media channels help consumers make their purchase decisions, something ...

PR Essays - Put your faith in PR

07 Dec 2009

of people who are not networked; even those who think they are, often aren't. Research by Harvard University ...

A case study of the Digital Switchover

17 Mar 2009 | by Beth Thoren

by regional and then transmitter-based communications. Results from research carried out told us ... stopped short. It was one of those more profound moments in research that marketing professionals ... . In the most recent switchover in the Scottish Borders, everyone to whom our researchers spoke was aware ...

There's no denying diversity

26 Jan 2009

from it. Research and improved market share have proven, on both sides of the Atlantic ... this information, then start gathering it through market research. Once you have analysed your information ...

Conversation with content

23 Jan 2009

on academic research; a powerful idea (express-ed through children); audience involvement providing context ...

A message with substance

23 Jan 2009

. And never have brand advocacy strategies been more relevant than now. Latest credit-crunch research ...

Why PR invigorates brands

23 Jan 2009

, consumers expect brands to speak their language and to understand their lives and needs. Research from ...

 

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