British Airways: building a brand, from the inside out
29 Jul 2011 | by Suzy Bashford
to help customers,' she says. Research showed that more than 80% of Bupa employees knew about the campaign ...
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Crisis management: brand marketers caught in the middle
19 Jul 2012 | by Rachel Barnes
to their consumers via polling, qualitative research or tracking online sentiment will know when the time is right ...
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