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Crisis management: brand marketers caught in the middle

19 Jul 2012 | by Rachel Barnes

to their consumers via polling, qualitative research or tracking online sentiment will know when the time is right ...

Two become one

06 Oct 2010 | by Jane Bainbridge

of PR and marketing are supported by many industry observers. Tim Ambler, honorary senior research ... or marketing? Mark Blayney Stuart, head of research at the Chartered Institute of Marketing, believes that a ...

 

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