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Five of the weirdest places to find brand inspiration

01 May 2013 | by Peter Knapp

Landor s founder Walter Landor once said: "Products are made in the factory, but brands are created in the mind." This quote illustrates how powerful our impulses and instincts can be and is as relevant today as it was when Walter first used it. Despite a plethora of research, statistics ...

Twitter signs major advertising deal with Publicis Groupe

23 Apr 2013 | by Gordon MacMillan

-Cola, will potentially receive preferred advertising slots on Twitter as well as access to research and data and new ...

Gallaher Tobacco anti-plain packaging ad banned by watchdog

17 Apr 2013 | by Gemma Charles

in unpaid duty." The ASA received one complaint from Cancer Research arguing that the claim that "the ... ". Cancer Research also argued that the " 3bn lost in unpaid duty" was an exaggeration. The ASA ruled ...

Helen Edwards: the strategic value of ethnography

01 Apr 2013 | by Helen Edwards

the boss. You want a budget, a big one, to undertake some new consumer research. When asked what you wish.... Research, by definition, seeks to illuminate some unknown. Yet much of what is conducted in the name ... offer runs that deep. Consumer research is commissioned, in other words, by people who live ... research budget will need to be sanctioned. It could be that the answer is a raised eyebrow and a shrug ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

change London 2012 Thinkbox - A marketing problem with a research solution: Screen Life: the view ... #dontcoveritup campaign Women's Aid - Blind eye Kern Sohn - The gnome experiment Cancer Research ...

Helen Edwards: 'Good enough' is fine for government agency roster

20 Mar 2013 | by Helen Edwards

, which predominantly sell to the NHS, I have often conducted research to understand that procurement ...

From clicks to yardsticks

07 Feb 2013 | by Simeon Duckworth

of the brand, the country, the target audience and so on. Traditional research has known this for years and has ...

Brand Barometer: Anthony Nolan's latest viral campaign reviewed

25 Jan 2013

" from Nike Golf, Microsoft Research and Hertz..... Microsoft Research - IllumiRoom IllumiRoom is a proof-of-concept project intended to 'push the boundary ...

Why 2013 is a year of opportunity

10 Jan 2013 | by Nicola Kemp

, with start-up business numbers up by almost 10%. Research by the national enterprise campaign showed that 484 ...

#aoty12: Insight Agency of the Year - Best of the Rest

11 Dec 2012 | by Kim Benjamin

that emotions drive all decisions - as such, it says that research needs to probe for emotional responses rather ... the market research industry and Brainjuicer has embraced it as the key driver in its methodologies. Central to its strength in innovation is Brainjuicer Labs, the agency's research and development arm ...

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