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14 May 2013
/Y R/MEC 31 Adwatch research was conducted from 9 May - 13 May 2013 by TNS as part ...
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Why marketers are missing a trick by ignoring sensory perception
20 May 2013 | by Gemma Charles
Research Laboratory, Oxford University, the pop-up bar comprised of three rooms. Each had different sounds ... that an attractive proposition. But can the research be practically applied, given that you, as a drinks marketer ...
The five key trends driving future wine retailing have digital at heart
03 May 2013 | by Gemma Charles
, according to a comprehensive study by specialist research outfit Wine Intelligence.
Costa Coffee's growth is down to "reassuringly proud" strategy
30 Apr 2013 | by Jenny Ashmore
their coffee. They did the market research to prove and acclaim that they are "Britain s favourite coffee ...
Top ten likeable ads
29 Apr 2013
Click to enlarge Adwatch prompted advertising-awareness research was conducted during March and April 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity ...
Top ten ads of the week
25 Apr 2013
Adwatch research was conducted from 18 April - 22 April 2013 by TNS as part of its twice-weekly OnLineBus ...
Twitter to roll out exclusive in-tweet surveys
24 Apr 2013 | by Matthew Chapman
s clients. Social TV will form a key part of the deal, which will see Twitter and SMG jointly do research ...
Top ten ads of the week
11 Apr 2013
9= (-) Weetabix BBH/Walker Media 25 Adwatch research was conducted ...
Why the cold war over 'copycat' branding may be set to heat up
10 Apr 2013 | by Matthew Chapman
Office's long-delayed research into FMCG packaging and "the impact of lookalikes" is due to be published ... of the research, claims the lobbying movement British Brands Group. Intellectual property advocates believe ...
Birds Eye tops the Adwatch chart
04 Apr 2013
% 18= (-) Simply Be 21% 18= (-) Cancer Research UK 21% 20 (-) Vauxhall 20% Adwatch research was conducted from 28 March - 2 April 2013 by TNS as part ...
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