, according to research by WPP....and Exciting) attributes. The research revealed technology brands are making the most powerful connections ... and marketing insight consultancy, has carried the research out globally. Last year it carried out the research ...
Cancer Research has signed up French baker Brioche Pasquier as a second tier sponsor of the charity...Tesco. The supermarket has sponsored the event for more than 10 years. Cancer Research is now ... experiential activity at 10 Cancer Research events. It is unclear the value of the sponsorship deal ... for research into cancer. Brioche Pasquier first entered the UK market in 1999. ...
A "threatening" Cancer Research UK direct mail ad has been censured by the advertising watchdog...to "have an element of intrigue", and that the reverse of the envelope stated "Cancer Research UK," meaning ... by cancer. It ruled the ad must not appear again in its current form, and has told Cancer Research UK ... , sensitivity and clarity" . Nick Georgiadis, head of direct giving at Cancer Research UK, apologised ...
BlackBerry maker Research in Motion (RIM) will roll out the biggest marketing campaign in its
The food industry is fair game for critics on issues such as food waste, but researchers...is the research industry itself, which colludes in hyping dubious data to make those punchy headlines. As a general rule, marketers and journalists give anything labelled 'research' too much uncritical credence ... this latest issue seriously and seek to reduce their 'garbage footprint', but until researchers provide more ...
to emails from at least 10 brands continues to increase, according to research from the Direct Marketing.... Research also showed that 91% of consumers still access emails primarily through their desktop computer ...
, but the majority of consumers prefer to do so via email, according to research from Experian Marketing Services....The research, carried out by YouGov, explores the attitudes of UK consumers to sharing information such as their address and date of birth, with brands, for marketing purposes. It found 82% of the 1,998 consumers surveyed were happy to share information with brands across at least one channel, while just under one ...
Brian Bloomer, Research in Motion's media strategy director for EMEA, is joining Vodafone as its
ICM research on behalf of Third City revealed that less than one quarter (24%) of Britons were able to name any Olympic sponsors when surveyed on 11 and 12 July. In two follow-up surveys during ... their personal brands than their sponsors." The research was conducted online by ICM in July/August 2012 ...
Cancer Research UK is ramping up its marketing efforts this September with an overhaul of its logo...The charity, which pioneers scientific research into more than 200 types of cancers in the UK ... ' made up of colourful dots. Cancer Research UK has not changed its core positioning of "together we ... is your progress", ensuring that people understand that donations to the charity fund research ...
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