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Top ten ads of the week

/MEC 32 Adwatch research was conducted from 2 May - 7 May 2013 by TNS as part of its twice ...

Top ten likeable ads

Click to enlarge Adwatch prompted advertising-awareness research was conducted during March and April 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity ...

Top ten most-recalled ads of the month

on screen right now. Adwatch prompted advertising-awareness research was conducted during March and April ...

Dove's campaign for real beauty returns after two-year gap

the confidence they need in day-to-day life. "Internal research has revealed that only 1% of UK women would ...

Gallaher Tobacco anti-plain packaging ad banned by watchdog

in unpaid duty." The ASA received one complaint from Cancer Research arguing that the claim that "the ... ". Cancer Research also argued that the " 3bn lost in unpaid duty" was an exaggeration. The ASA ruled ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

change London 2012 Thinkbox - A marketing problem with a research solution: Screen Life: the view ... #dontcoveritup campaign Women's Aid - Blind eye Kern Sohn - The gnome experiment Cancer Research ...

Cancer Research DM ad banned for 'threatening' content

A "threatening" Cancer Research UK direct mail ad has been censured by the advertising watchdog...to "have an element of intrigue", and that the reverse of the envelope stated "Cancer Research UK," meaning ... by cancer. It ruled the ad must not appear again in its current form, and has told Cancer Research UK ... , sensitivity and clarity" . Nick Georgiadis, head of direct giving at Cancer Research UK, apologised ...

Brand Barometer: Anthony Nolan's latest viral campaign reviewed

" from Nike Golf, Microsoft Research and Hertz..... Microsoft Research - IllumiRoom IllumiRoom is a proof-of-concept project intended to 'push the boundary ...

Coca-Cola ties with WWF for polar bear CSR campaign

Under its pan-European 'Arctic Home' scheme, Coca-Cola will donate 3m a year to help protect the polar bear population and support WWF's lobbying of international governments. Funding will go toward researching polar bear numbers, helping human communities to live harmoniously with the animals ...

Aviva updates global brand strategy

" positioning has been developed following a global research project led by global marketing director Jan ...

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