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#aoty12: PR Agency of the Year - Best of the Rest

11 Dec 2012 | by Kate Magee

past seven pitches. It also retained clients Netmums, Direct Line and Cancer Research UK. Despite ...

Why PRs are gatecrashing the marketing party

03 Aug 2012 | by Suzy Bashford

communications, in which case PR professionals are just as capable as marketers,' says CIM director of research ...

Crisis management: brand marketers caught in the middle

19 Jul 2012 | by Rachel Barnes

to their consumers via polling, qualitative research or tracking online sentiment will know when the time is right ...

Ikea overtakes John Lewis as nation's favourite retailer

17 Apr 2012 | by Matthew Chapman

,000 consumers by Verdict Research.

Reebok set to relaunch controversial EasyTone shoes range

07 Feb 2012 | by Sarah Shearman

Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research...The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing communications. Reebok has not changed the product itself, but has commissioned independent research ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

's charity partner, Heart Research UK. Favourite brand: Virgin Atlantic. 'It has kept the brand current ...

Is PR really worth it? Stuart Smith, Ogilvy PR

12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR

: advertising, research, planning, direct mail, sponsorship, events marketing and digital. This agency devises plans and executes integrated campaigns where PR has led the research, identified the guiding insights ... % of senior European corporate PR practitioners identified research as a rising need by 2012 (Euprera, 2009 ...

A social gathering: Richard Brett, Shine Communications

12 Oct 2011 | by Richard Brett, joint managing director, Shine Communications

clothing chain Forever 21. Our research told us that trading on the brand's Los Angeles heritage would ...

Brand Republic to explore relationship between marketing and corporate affairs

08 Sep 2011

The research, carried out jointly between Brand Republic Group, Echo Research and Ebiquity, will explore trends in how marketing and corporate affairs are aligned within businesses. The survey should take less than five minutes to complete, so please click here to participate. In return, you ...

British Airways: building a brand, from the inside out

29 Jul 2011 | by Suzy Bashford

to help customers,' she says. Research showed that more than 80% of Bupa employees knew about the campaign ...

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