The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
connect networks of people around the research and purchase process. Two examples of brands ...
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Forget catwalks - This is how to get boys into fashion
20 Oct 2011 | by Dominic Goldman and Marcel Kornblum
DOMINIC GOLDMAN, CREATIVE DIRECTOR, BARTLE BOGLE HEGARTY In July, we were appointed by Asos to create a campaign promoting its autumn/winter 2011 menswear collection. Surprisingly, research showed that young men believed Asos was a women's brand. Our job was, therefore, to get them to notice Asos and get ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
Schrage, a research fellow at the MIT Center for Digital Business observed the following in an interview ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
greatly exaggerated. According to recent Forrester research, European teenagers (of all people) watch more ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
is randomised experimentation, where researchers hone in on the impact of a particular variable. In one test ...
APG Creative Strategy Awards - DTC 'diamond Bride' by JWT Mumbai
11 Aug 2009
, this is for me, this is me." (research) In terms of consumer behaviour as well as attitude, the results more ... of jewellery worn at a wedding, gold is 8.7, diamonds is 1.4 (research) Culturally, gold jewellery ... some quantitative research. The survey threw up startlingly new developments, confirming our belief ...
Viral View - Nike's "Most Valuable Puppet" campaign
19 Jun 2009
the relationship between them and their team's sponsors. Research by Thinkbox suggests that this is even more ...
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