Bringing joie de vivre back to Renault's UK ads
08 Apr 2011
of consumers now research their car purchase online before they go to a dealer," York points out. "So we need ...
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The Annual 2011: Top 10 radio ads
20 Dec 2011 | by Staff
. 3. Honda, 'research and development' Garrison Keiller hones his Midwest folksiness in the cause of those lamentably unsung heroes in the Honda research and development team. Agency: Wieden Kennedy ... come up with better stuff. At Honda, we run our research and development team as a separate company ...
Honda launches digital activity for 'Unpredictable Life' campaign
02 Mar 2011 | by Ed Owen
The campaign, developed by Elvis, ties with Wieden+Kennedy's TV ads and mobile app 'The Unpredictable Life' , which launched in January. The digital presence has been reviewed and a Honda Jazz microsite developed, which draws-in potential customers who are actively researching car purchases ...
Nissan secures 16-page product placement manga in Monocle
22 Oct 2010 | by Katherine Levy
the research and development of the 'Hiyaku' story. In the four years since its launch, Monocle has extended ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
connect networks of people around the research and purchase process. Two examples of brands ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
Schrage, a research fellow at the MIT Center for Digital Business observed the following in an interview ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
greatly exaggerated. According to recent Forrester research, European teenagers (of all people) watch more ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
is randomised experimentation, where researchers hone in on the impact of a particular variable. In one test ...
APG Creative Strategy Awards - Volkswagen 'website relaunch' by Tribal DDB London
08 Sep 2009
, more people than ever were researching what car to buy online and manufacturers websites, to a degree ... . The arrival of the web had transformed the car buying environment. More people than ever were researching what car to buy online. In fact, by 2007, the Internet was the first source used to research cars. 57 ...
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