GSK's Tim Brooks resurfaces at Creative Leap agency
03 Jul 2012 | by Loulla-Mae Eleftheriou-Smith
, research and expert marketing, and has been working as a consultant since leaving the company. Gray said ...
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ASA gives thumbs up to Vernon Kay ad for Flora
08 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
research to the Advertising Standards Authority (ASA) showing that many UK diets contain too much saturated ...
Dove launches campaign to support self-esteem programme
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
and girls' attitudes towards themselves, following research released by SIG, which showed 53% of girls in the UK have avoided certain activities because they feel bad about their looks. The research also ...
Reckitt Benckiser prepares ad campaign for Finish Quantum launch
24 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
ad had been tested in the top 15% of Millward Brown, the global brand research agency s testing ...
Turkey of the Week - In-house/Pantene
19 Jan 2012
Matt Williams feels like tearing his hair out every time the "research" ad for Pantene, created in...they chose careers in research rather than acting." ...
Close-Up: P&G steps out from behind its brands
01 Apr 2011
, citing research that confounded the usual theory that sports events always attract mostly male viewers ...
ASA bans 'misleading' Harpic ad after Unilever complaint
03 Nov 2010 | by Ed Owen
-up with laboratory research to show Harpic Power Plus against several bleach-based cleaners. The ASA upheld ...
Unilever's marketing chief to double digital spend
25 Jun 2010 | by Arif Durrani
and research. Despite Unilever s recent Pepperami digital campaign, which used consumer-generated ideas ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
connect networks of people around the research and purchase process. Two examples of brands ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...
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