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Why making sense makes perfect sense

for meaning Global research by the Lemz founder Mark Woerde (together with Columbia University in New York ... . As it turned out, the Dutch were feeling disjointed from their communities. Research showed that 77 per cent ...

Diary - Calendar boys

Even more exciting than pictures of gambling lambs, red squirrels and misty Peak District landscapes, the market research lads (yep just the lads) at Ipsos Mori are baring all in a 2013 calendar. It s not a bizarre response to some particularly fascinating piece of research that they have uncovered ...

Don't call me a housewife

IPC Media's GenerationYnot! research project has redefined women aged 40-plus as the 'Family CEO...Media began a long-term project to research and redefine the demographic it has named GenerationYnot ... -depth research project to discover more about this group. It has adopted the term "Family CEO" to more accurately ... very differ- ent ideas about how to go about it. The changing nature of family The research ...

Who will win the tablet ad wars this Christmas?

global media spend believed to be pushing the 1 billion mark. Research from Kantar shows that one ...

Creative business rankings

16th November. Mother has captured Caner Research UK's Race for Life account.

Lifeline: Arena Media

director and Justin Gibbons merges his consultancy, Work Research, into the agency and becomes the creative ...

How advertising can find its purpose

. The economic crisis has shaken the public's belief in the system. According to Pew Research Center, four years ...

Forget the old rules and embrace disobedience

of how he researched previous Olympic flames and noticed how they were all so small and insignificant ...

Getting back to the big idea

, the country, the target audience and so on - rarely seen in current campaign measurement. Traditional research ...

Things We Like

, Channel 4 joined forces with Cancer Research UK for a run of special programming across its channels ...

 

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