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The World's Leading Independent Agencies 2013: Ideal

12 Apr 2013

planning, research) than the characteristics of the specialists, which are usually identified by a single ...

The Year Ahead For...The City

10 Jan 2013

. Paul Richards is the director of equity research, media, at Numis Securities ...

The Year Ahead For...Magazines

10 Jan 2013

content and space, calm curated ideas which have been meticulously researched and put together" are very ...

Diary - Calendar boys

22 Nov 2012

Even more exciting than pictures of gambling lambs, red squirrels and misty Peak District landscapes, the market research lads (yep just the lads) at Ipsos Mori are baring all in a 2013 calendar. It s not a bizarre response to some particularly fascinating piece of research that they have uncovered ...

Getting back to the big idea

01 Nov 2012

, the country, the target audience and so on - rarely seen in current campaign measurement. Traditional research ...

All About ... The 21st-century woman

25 Oct 2012 | by Simon Kippin

the noise to connect with them? Like most of us in 2010, when Glamour last researched "the 21st ... 2006, when we first carried out this research (pre-recession and pre-digital revolution equalled fun ... with readers). 3. Pre-purchase research is a big part of the 21st-century woman's life, and the internet ...

John Webster, the adman who made history

11 Oct 2012

to research. One was about an archaeologist. I can't remember the second one. And the third was the Martians ... preferred the two more straightforward ideas that were being researched alongside it. And Peter Jones, a ... -and-white ad (not researched because it was an established campaign) featured a couple eating sausage and Smash ...

Life's a pitch ..

23 Aug 2012

to understand how they did what they did. I also tried to make sense of the academic research on the psychology ...

Why advertising is all in the mind

16 Aug 2012

or sleep, until many of them dropped dead from exhaustion. Research found pleasure centres exist in human ... in marketing communications, such neuroscientific and cognitive psychology research projects have huge ... 's "neuroplanning" research (see box). We knew that he had worked extensively with media owners to bring new ...

How strategy can save ad agencies

05 Jul 2012

, costing less to produce, tested to destruction in the market, not the research group. To enable clients ... and remember that the world is far too complex to plan and predict from a research lab. 3. Get off ...

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