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LONDON - Abbott Mead Vickers BBDO has won the Cancer Research UK above-the-line business.
The survey, by the consumer insight company KDB, showed more than four out of five (84 per cent) of finance directors in the UK believe that strengthening investment in marketing and consumer insight would benefit companies in the long term. In conducting its research, KDB surveyed 1,000 finance directors ...
and Morgan's core strengths, through a range of qualitative and quantitative research work. Founded in 1855 ...
of Advertising Expenditure , researched and compiled by Warc on behalf of the AA. ...
The report, by the research company Generator, said the business model could help arrest falling revenues from traditional TV ads, as well as creating new sources of ad revenue. And it called on broadcasters and electronics companies to create new products to deliver the technology, which it dubs MyTV ...
