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Delport brings agility to streamlined Havas Media

13 Jun 2013 | by Arif Durrani

comments are supported by the group s latest Meaningful Brands research of 134,000 consumers, published ...

BT ad tells London to 'take a bow'

10 Sep 2012 | by Arif Durrani

memorable TV ad from an Olympic sponsor, according to research by Nielsen. Capturing the national mood ...

Cannes 2012: AOL's Rene Rechtman warns Generation Social don't like ads

29 Jun 2012 | by Arif Durrani

Rechtman, who is head of AOL Advertising International, draws on Upstream research in the US that found three quarters of millennials (66%) reject digital advertising, and a third of them hate the brands that are targeting them. "Online advertising has zero influence on this group," warns Rechtman ...

On the Campaign Couch ... with JB

01 Dec 2011

, and see what happens. Q: Dear Jeremy, are you aware of any research that has been commissioned by a ...

Duffy's flight plan is to be Europe's number one

25 Aug 2011 | by John Tylee

of perception lagging behind reality. "Our research found that people who'd travelled with easyJet recently ...

Orange brand under spotlight at IPA Effectiveness evening

08 Sep 2010 | by Daniel Farey-Jones

the marketing director Chris Moss, who appointed WCRS, for overruling market research that indicated Orange ... , according to Wight], but its initial positioning held to this day, as demonstrated by research showing ...

Perspective: Making life difficult for consumers can build brand loyalty

06 Aug 2010 | by Rory Sutherland

Ikea" is the title of my career-ending speech to Wacl later this year). Research will tell you to make ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

greatly exaggerated. According to recent Forrester research, European teenagers (of all people) watch more ...

Not rules, but tools

25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London

is randomised experimentation, where researchers hone in on the impact of a particular variable. In one test ...

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