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Shirking tax and pats on backs can stain any brand

-term tie-up with Cancer Research UK seemed to be among the most brazen....and it made a loss. The partnership with Cancer Research UK is, of course, a laudable one, but Hunt s state ...

A total eclipse of the media rationale?

What is a surprise is that academic research from a noted music college has conclusively proved ... in it. According to this recent research, there is no truth at all in the idea (widely believed over ... that it s probably the kind of so-called research that Michael Gove got slated for last week? In the interests ...

No 65: The Hidden Persuaders

of motivational research. Packard s views were honed growing up as part of a Methodist farm family ... of exaggerating the power of motivational research and na vely accepting advertisers hyped accounts ... of users. "Long after Packard, the issue of motivational research is alive and kicking," an industry ...

A view from the bottom

With even more determination than usual following a gluttonous bank holiday weekend, we start Tuesday with a new rule: a 5 penalty for each biscuit eaten. It may be the only way to stop us using that classic excuse of devouring them for "research purposes" (Burton s Biscuit Company is a client ...

Great ideas don't require bravery

quo often reinforced by research. It is hardly con tentious in this publication to argue that much of it is misused, but the language of the research de-brief also often serves to mis represent risk, and hence ...

On the Campaign couch

Interest Research Centre and WWF UK published Think Of Me As Evil? Opening The Ethical Debates ...

The science behind outdoor advertising

." The research also concludes that digital sites tend to elicit more powerful responses than static ones ... -executed approach. When research chimes with common sense, all the better." Roy Jeans, the chief executive ...

Here's to the non-conformists

make room for them within your organisation and research shows that they are few and far between ...

Are agency-client tenures shortening?

post has almost entered folklore, even though recent research from the headhunter Spencer Stuart ...

Raising the game for BT Sport

customers and use the sport proposition to drive BT broadband acquisitions. Research revealed ...

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