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Benetton 'unemployee of the year' by Fabrica and 72andSunny Amsterdam

18 Sep 2012

The activity includes a TV ad that features four young adults searching for a job. They are dressed in business clothes to highlight the stigmatisation of unemployment. The campaign was created by the brand s in-house research centre, Fabrica, and 72andSunny Amsterdam. It was directed by Tristan ...

Puma 'white paper' by Droga5

16 Aug 2012

Analysing the theory that men are more in love with their teams than their wives, the results concluded that fans' affection is five times stronger for their partners than their team. More information is available on the campaign website . The research was carried out by the University of Bristol s School ...

 

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