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Benetton 'unemployee of the year' by Fabrica and 72andSunny Amsterdam
18 Sep 2012
The activity includes a TV ad that features four young adults searching for a job. They are dressed in business clothes to highlight the stigmatisation of unemployment. The campaign was created by the brand s in-house research centre, Fabrica, and 72andSunny Amsterdam. It was directed by Tristan ...
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