13 Nov 2009
Cancer Research has emerged as the UK's most recognised charity advertiser, according to research
13 Nov 2009
invest in
substantial pieces of research to do so, from the likes of
PricewaterhouseCoopers, Data2Decisions and others. Our latest piece of
research, conducted for us by MediaCom, helps advertisers ...
needs different optimisation to phone
response. If you would like to see any of our original research ...
13 Nov 2009
Not if you're Nadim Sadek. The one-time market research company boss has
sunk the proceeds from the company he sold to WPP into Inishturkbeg, a
63-acre island buffeted by the Atlantic waters off the West coast of
Ireland. This isn't a spot to top up your tan. But Sadek has much grander plans
for his ...
13 Nov 2009
| by Paul Hague, B2B International
marketer's nightmare and they indicate the
importance of using research to understand the difference ...
they could afford to spend £60,000 on a market
research campaign aimed at testing different communications and finding
out what works over a wide geographical area. Mind you, the investment
in research to establish ...
13 Nov 2009
Title: Keeping your dragon happy: how Slendertone delivered its venture
capitalist investors sustainable business growth
Client: Bio Medical Research
Entrant: Publicis
Authors: Stacy Takaki Goss, Publicis; Trish Lally, Slendertone
Media used: TV, magazines, internet, interactive, sales promotion, PR ...
13 Nov 2009
. Creative use of research One of the first challenges that smaller advertisers face is the lack of
research funds. This is less of a problem at the creative development
stage (indeed, one can argue ...
research, there's a real risk that smaller advertisers set off in the
wrong direction in the first place ...
13 Nov 2009
to be in the shops by Christmas 2010 - and recent research from
Screen Digest estimates that it could be in 3 ...
13 Nov 2009
| by Jeremy Nye, BBC Global News
to undertake a study of UK travellers' habits and how these
impacted on their media consumption. The research ...
13 Nov 2009
| by Guy Gilpin, James Bradley, Mother Tongue Writers
, there is research to suggest that only 15 to 20 per cent of
German consumers fully understand the English ...
13 Nov 2009
School
- Chris Forrest, researcher and planner, The Nursery
- Magnus Willis, founding partner, Sparkler ...