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Close-Up: So much to learn from the Battle of Big Thinking

achieve", with less research, more instinct and more entrepreneurship. Murphy said it was time ... , a researcher at Carlson Marketing (I suggest you hire him), was the winner. He made a case ... , the Engine chairman, made an impassioned case for a fundamental change to communications research techniques ...

Opinion: On the Campaign Couch ... with JB

protection of patent law. They will have access to sizeable research budgets of their own and will run Idea ... 've already emerged from talk and argument and the sniffing out of research. Don't ask anyone to follow a ...

Media: All about ... The new Barb panel

awarded to new research groups in December 2007. This two-year implementation process has taken place ... in the new year and will be in place for six years. Two years ago, Barb appointed the research companies RSMB ...

Media Headliner: Jouning aims to raise Conde Nast's online game

-present inmate at the publisher since 1995. He began in market research, then sales on The World Of Interiors ...

Media: Double Standards - Opening in recession can be good for business

? We did extensive research before launching Stylist and spoke to women (both current and non ...

Editorial: Jury to be out for a while on IPA Diagonal Thinking

, perhaps, when research has shown that 20,000 students annually express an interest in an advertising ...

Media Headliner: The man fighting for the future of regional press

that there is hope for local newspapers. And, as well as the improved research that Locally Connected will supply ...

Media: All about ... Online revenue models

, there will be no attempt to derive "micropayments" per page viewed. The company's research indicates that there are around ...

The World: Emerging Africa gears up to join the world stage

product categories. Source: South African Advertising Research Foundation. ...

Close-Up: Are creative chiefs losing their voice?

of what their clients want from them. If market research has revealed a route to market that the client ... of the world under strict guidelines as laid out by years of research and marketing theory ...

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