18 Dec 1998
| by ELEANOR TRICKETT
research this year involving
focus groups. This revealed that whisky was regarded as a traditional ...
18 Dec 1998
| by ALASDAIR REID
the various research currencies. It has been good to
see new blood at BARB but I think we ll see a lot of shenanigans in
media research next year and the various research bodies, if they have
their heads screwed ...
18 Dec 1998
| by ANDREW GRICE
but that will only be one part of the mix.
She added that there will be extensive research and media planning ...
18 Dec 1998
| by KEN GOFTON
to try to build brands, he says. Through research we ve
identified the three things our brand should ...
15 Dec 1998
- WPP has named former Ogilvy J Walter Thompson, Ethnic Communications, Yann Campbell Hoare Wheeler, a market research firm; and public relations company Hill & Knowlton.
His appointment follows WPP's acquisition last week of 10 per cent of the Singleton Group, the Australian majority owner ...
15 Dec 1998
- WPP has named former Ogilvy J Walter Thompson, Ethnic Communications, Yann Campbell Hoare Wheeler, a market research firm; and public relations company Hill & Knowlton.
His appointment follows WPP's acquisition last week of 10 per cent of the Singleton Group, the Australian majority owner ...
Digital TV appears to be a hit with viewers according to research
into early adopters of Sky...Digital TV appears to be a hit with viewers according to research
into early adopters of Sky Digital, which shows they are pleased with
the new technology and the new channels.
The study, by CIA Media-Lab, reveals that viewers particularly like the
new electronic programme guide as a means ...
11 Dec 1998
| by ELEANOR TRICKETT
s response to what it has described as
half-cock research by pressure groups on the links between ...
of experts on child behaviour and
from research carried out at schools in London and Exeter. It says ...
11 Dec 1998
| by ELEANOR TRICKETT
the most
extraordinary things. They might not make sense, probably won t research
well but, my goodness ...
11 Dec 1998
| by CLAIRE COZENS
, explained.
Research shows today s students have been exposed to the safer sex
message since ...
to remove filters