19 Dec 1997
| by RICHARD COOK
, it
will pitch to clients with a range of bespoke research tools, including
defining moments research , which identifies the key times at which
customers judge a brand, and brand alive research , which involves ...
19 Dec 1997
| by ANNA GRIFFITHS
Truths has been launched as a separate research unit to be
headed by Nick Hiddlestone, who is research ...
, and work on research projects for the agency.
Universal Knowledge will house the strategic planning ...
s creative director and his art director, Paul
Brazier, devised the films, which are a response to research ...
19 Dec 1997
| by ANNA GRIFFITHS
, the publisher of She, said: Over the past year, She has
conducted research into the market and our readers ...
19 Dec 1997
| by A PUNTER
)
and at least make the ads look vaguely decent (and ditch the holly and
stars).
But, as ever, research ...
19 Dec 1997
| by RICHARD KATZ
, is
scheduled to run the results of focus group research which evaluates
each commercial aired during the game ...
Nielsen Media Research
...
19 Dec 1997
| by STEFANO HATFIELD
not true. Read
the right organ, and you ll find medical research statisticians are very
hard on each ...
19 Dec 1997
| by ALASDAIR REID
so thinly that the companies have real problems
demonstrating through research that they are able ...
19 Dec 1997
| by MICHELE MARTIN
: It s not
masonic.
If people do their research, they will find us. We re listed in every
place people ...
12 Dec 1997
| by KAREN YATES
BMP DDB has set up an observational consumer research unit that
will be run by Siamack Salari, who...BMP DDB has set up an observational consumer research unit that
will be run by Siamack Salari ...
.
At JWT, Salari developed a consumer research technique called InSitu,
whereby unsuspecting shoppers ...
as part of
Microsoft s Windows 95 launch.
The research came to the controversial conclusion ...