to remove filtersNEWS: Leagas Shafron will take on emergency calls shake-up task
13 Dec 1996
,000. Leagas Shafron has created a campaign, currently in research, that is expected to be unveiled early ...
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NEWS: Newspaper work is more credible than TV for male readers
13 Dec 1996
, the media development director at JWT, said: This is the first time that research has looked at these factors working together. We will be writing our research findings into software that will sit ...
NEWS: Competition increases as IPC unveils listings magazine
13 Dec 1996
the research which said there was a gap in the market. IPC currently has three TV listings titles ...
NEWS: Board resigns in McCann revamp
13 Dec 1996 | by MICHELE MARTIN
-chairman, David Clifford, Barry Ross of the Strategic Research Group and Gerard O Neil, the managing director ...
NEWS: Blackcurrant Tango knocks Levi’s off top spot as favourite teenage ad
13 Dec 1996
one of the findings from Media 2000, an ongoing research project set up in May 1995 to track ...
NEWS: New Haymarket title to be aimed at men who view quality TV
13 Dec 1996
. Simon Daukes, Haymarket s research and development director and publishing director of the Box, said ...
NEWS: ASA upbraids Holsten and Molson
13 Dec 1996 | by CLAIRE BEALE
Laddish lager advertising ran into trouble in the latest report from the Advertising Standards Authority, with both Holsten and Molson criticised for recent campaigns. The censure comes despite the fact that ASA research found the majority of alcohol ads now meet the high standards laid down ...
MEDIA: FORUM; Is full service merely about being different now?
13 Dec 1996 | by ALASDAIR REID
requirements vary but all clients want skilled and motivated people, well resourced with media research ...
INTERNATIONAL: International Gallery; Chokito Ammirati Puris Lintas
06 Dec 1996
APL Budapest did some exhaustive research into the target teen market for Nestle s unorthodox...APL Budapest did some exhaustive research into the target teen market for Nestle s unorthodox-looking chocolate bar, Chokito. Finally, it came up with the concept of things not always being quite what they seem and the strapline: Chokito - it s ugly and tasty. Then the agency had a lot of fun ...
NEWS: Lynds recruits Chris Dickens to boost Katz’s senior profile
06 Dec 1996 | by CLAIRE BEALE
of Postar, the Outdoor research body, was approached by Simon Lynds, the chief executive of Katz ...
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