to remove filtersThe Week: Advertising News - Cancer Research tops table
13 Nov 2009
Cancer Research has emerged as the UK's most recognised charity advertiser, according to research
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Campaign Media Awards 2009: Best Use of Research
27 Nov 2009
workforce. In three stages of rigorous research, MEC showed that nearly half of workers say they watch their employer's advertising "intensely" and more than half say it is a source of pride to them. This research ...
Media Perspective: Shielding the brand owner behind the market researcher
25 Sep 2009 | by Russell Davies
is ploughed into market research for precisely the same reason: not because brands want to know what people ...
Media Perspective: Shielding the brand owner behind the market researcher
25 Sep 2009 | by Russell Davies
is ploughed into market research for precisely the same reason: not because brands want to know what people ...
Diary: Pick of the week - AMV BBDO/Cancer Research UK
07 Aug 2009
John Tylee is taking the new Abbott Mead Vickers BBDO ad for Cancer Research UK personally:
The World: Brussels - Research suggests advertising helps the economy
24 Jul 2009
Seven out of ten people agree that advertising contributes to economic growth, according to a survey of 25,420 consumers in 50 countries by The Nielsen Company for the World Federation of Advertisers.
Close-Up: Is the researcher killing the creative?
24 Jul 2009 | by Ian Darby
audience test screenings, ad creatives have long been wary of the pre-test research process. It works ... 's enormously difficult to get original creative thinking through research". He cites ads such as Fallon ... research. Russ Lidstone, the chief executive of Euro RSCG London, says that too often research approaches ...
Hotline: New research from London South Bank University
10 Jul 2009
New research from London South Bank University questions the long-term impact of marketing
Hotline: Cancer Research UK in talks with its roster agencies
26 Jun 2009
Cancer Research UK is in talks with its roster agencies as part of a statutory review of its "Race
The World: Sydney - Consumer confidence improving, research data says
12 Jun 2009
during May, surveys from two major research bodies have found.
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