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Taste is all as brands reveal Britain's new middle classes

04 Oct 2004 | by Staff,

The Class of 2004/05 research by marketing agency Fish Can Sing pinpoints 10 types of people within Britain's middle class, not based on their background but on how they consume brands. The Class of 2004/05 examines purchasing habits and attitudes and claims that class status is no longer attributed ...

Lateral develops site for Five's Milkshake kids' TV strand

04 Oct 2004 | by Staff,

The site , created by digital agency Lateral, was developed after research and analysis by the broadcaster's agency into the most effective navigational systems for young children with small, often un-coordinated hands. Images are as important as words on the website, which aims to create a fun and educational ...

 

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