Marketing Mix: Pen Portrait - Gordon Gourlay, director of strategy and marketing at Post Office Financial Services
21 Dec 2005
to analyse 18 key measurements of handwriting. A member of the Appeal Council of the Psychiatry Research ...
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Ofcom warms to brands in shows
21 Dec 2005
by broadcasters, advertisers and suppliers. The announcement of the consultation coincided with Ofcom research ...
Careers: What's it really like inside - IBM
21 Dec 2005
Research. - The company's UK general manager is Larry Hirst. Brendan Dineen is director of marketing ...
Profile: Alternative thinker - Guy Longworth, Marketing director, Marlow Foods
21 Dec 2005 | by Nicola Clark
Longworth. Marlow Foods' research suggests that 65% of consumers want to improve their diet; Longworth ...
Sector Insight: Men's fragrances - Strong scent
21 Dec 2005
was spent on fine-fragrance advertising, according to Nielsen Media Research, compared with a £2.1m spend ...
Opinion: Marketing Society - Resurrection of a salesman
21 Dec 2005 | by Tod Norman, a partner at Watson Phillips Norman and a member of The Marketing Society
all don't talk 'planning' with clients. I am saying this as a planner and researcher; planning can ...
Finance tops cost-per-click list as dating expense rises
19 Dec 2005 | by by Sam Matthews
and dating tipped for top spot, according to research.
MindShare lands £10m international work for Tourism New Zealand
15 Dec 2005 | by by Daniel Farey-Jones
the world, and access to valuable market research." The Tourism New Zealand ad account is handed ...
Research bodies prepare merger
14 Dec 2005
The Market Research Society and BMRA are to merge, creating a single trade body for the UK research...six months. The BMRA represents research agencies, while the MRS has traditionally represented individual researchers. There have been frequent calls from within the industry for a single organisation to champion research and raise its profile with big-brand clients. ...
Mark Ritson on branding: On average, market research is flawed
14 Dec 2005
a prolonged shower of pointless market research designed to generate brand awareness during the dead...(£373) and Belgium (£272). Bah! Humbug! The problem with AXA's market research is that it is, both ... do to market research data. Averages are misleading. Divide the total number of working testicles ... marketer will commission research that could reveal the presence of multiple market segments. But thanks ...
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