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THE BOOK OF LISTS: The 10 best print launches and relaunches

Gallery is available both to customers of the Tate and on newsstands. Immaculately produced and researched ...

THE BOOK OF LISTS: The best DM campaigns

: Stephen Timms 3. CANCER RESEARCH "MIRRORS" It's easy to be cynical about this ad, in which cancer ... of landing the entire Cancer Research TV account. Agency: WWAV Rapp Collins Art director: Stephen ...

HHCL creates 'turkey tussle' to highlight food safety

killjoys at Christmas. Research showed that 'turkey tussle' really hit the spot with the right tone ...

BRANDING BRIEFS: Leapfrog Research & Planning unveils brand identity

Leapfrog Research and Planning, the qualitative research agency that works for Pfizer, Procter

DIRECT BRIEFS: New research from Hays Market Technology

, according to new research from Hays Market Technology. The study, based on data from electoral government

NEWS BRIEFS: Ford Motor Company appoints Millward Brown Precis

Ford Motor Company has appointed market research company Millward Brown Precis to measure

MEDIA BRIEFS: BRMB International says Freeview has lot of catching up to do

BMRB International, the market research company, has forecast that Freeview has "a lot of catching

ADWATCH: The weekly analysis of advertisement recall

/Carat 39 20 - Grolsch Leith Edinburgh/BBJ Media 37 Adwatch research was conducted from December 6 to December 8 by NOP Research Group (020 7890 9948) as part of a weekly ...

BRANDING: Shell plans own-brand food for petrol stations

-known and respected", but not associated with food expertise. However, research showed consumers trusted Shell ...

ADWATCH: Imperial Leather targets women with dream sequence ad

?' The Bathtime range is aimed at women. Research showed they looked for pampering experiences in the bath so ...

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