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RIO 2000 study urges web businesses to think local

local approach to their online strategies, according to a new survey by Research International....E-commerce marketers risk alienating consumers and undermining their brands unless they take a local approach to their online strategies, according to a new survey by Research International. The RIO 2000 study, which includes a global summary and 38 individual country reports, suggests the image ...

NEW MEDIA BRIEFS

UK Internet User Monitor survey by Forrester Research. From October 25 and November 20, more than 75...UK Internet User Monitor survey by Forrester Research. From October 25 and November 20, more than 75,000 internet users responded to an online poll of over 100 questions. The research found that 59% of UK surfers have visited a travel site, 49% have researched financial products and 33% have looked at job sites. ...

TELEMARKETING: The successful sale is a phone call away - Outbound callers need to capture their customers' interest to make a sale. Robert McLuhan reports

to become more common in the UK. But research by the Henley Centre shows that only 16% of us actually...A phone call from a salesman is a part of daily life for consumers in the US, and is starting to become more common in the UK. But research by the Henley Centre shows that only 16% of us actually welcome this: the rest will greet the intrusion with anything from resignation to outright impatience ...

MEDIA BRIEFS

Dutch publisher VNU has purchased market research company ACNielsen in a dollars 2.3bn (pounds 1...Dutch publisher VNU has purchased market research company ACNielsen in a dollars 2.3bn (pounds 1.6bn) deal to boost its positioning as a business which offers must have information in marketing, media and education. The firm recently announced the sale of its consumer division including consumer ...

DIRECT BRIEFS

found in research to be the perfect partners for the brand. Activity includes a free eggs and Marmite...found in research to be the perfect partners for the brand. Activity includes a free eggs and Marmite ...

ADWATCH: The weekly analysis of advertisement recall

research was conducted from 8 to 10 December by NOP Research Group (020 7890 9948) as part of a weekly ...

Branson loses out to Camelot spend

The People s Lottery s marketing plan was outshone by Camelot s, according to the National Lottery Commission, which last night handed the fiercely contested licence to incumbent Camelot. The Commission cited the People s Lottery s marketing research and overall marketing plan as being less convincing ...

BT Retail hires top Air Miles marketer

will be responsible for BT s marketing communications, market research and market intelligence. BT s director ...

MARKETING MIX: Pen portrait

to analyse 18 key measurements of handwriting. A member of the Appeal Council of the Psychiatry Research ...

ADWATCH STARS OF 2000:

. They see that we are ordinary people, just like our customers.' B Q's research also shows that ... years' research findings. Asda Asda, three places up on last year in second spot, continues ...

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