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Universal restructures for expansion

19 Dec 1997 | by ANNA GRIFFITHS

Truths has been launched as a separate research unit to be headed by Nick Hiddlestone, who is research ... , and work on research projects for the agency. Universal Knowledge will house the strategic planning ...

HEA takes hard line on youth smoking

19 Dec 1997 | by JOHN TYLEE

s creative director and his art director, Paul Brazier, devised the films, which are a response to research ...

US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

19 Dec 1997 | by RICHARD KATZ

, is scheduled to run the results of focus group research which evaluates each commercial aired during the game ... Nielsen Media Research ...

PERSPECTIVE: Don’t fret, bad ads help to make good ads seem brilliant

19 Dec 1997 | by STEFANO HATFIELD

not true. Read the right organ, and you ll find medical research statisticians are very hard on each ...

LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

19 Dec 1997 | by MICHELE MARTIN

: It s not masonic. If people do their research, they will find us. We re listed in every place people ...

ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with

18 Dec 1997 | by MATTHEW HOOPER

Unit 58 Adwatch research was conducted from December 5 to December 6 by NOP Research Group (0171-890 9441) as part of a weekly telephone omnibus survey among more than ...

RAC puts brake on ad strategy

18 Dec 1997 | by PATRICK BARRETT

suggest that internal research conducted by the RAC has found its members were unhappy with its new ...

ANALYSIS: Will Toyota overdo New Year? - Toyota has opted to bombard the public over the New Year as part of an pounds 18m sponsorship on ITV. Danny Rogers wonders if this ploy will irritate or inspire viewers

18 Dec 1997 | by MATTHEW HOOPER

ISL, is a positive observer. It s a very interesting sponsorship and an excellent idea. Research ...

Capital Advertising hires Burnetts boss for top planning job

12 Dec 1997 | by CLAIRE BEALE

Capital Advertising, the new Capital Radio-owned sales house, has poached Nikki Mendonca, the group media director responsible for Procter s revenue potential through strategic planning and research. She heads a team of 15, which includes strategic planning staff, researchers and a business ...

HOTLINE

12 Dec 1997 | by ELEANOR TRICKETT

of strategic planning and research at the Media Business, has left the agency after 11 years without a job ...

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