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in substantial ways, writes Lauren Mattey, research manager, Ipsos UU, Qualitative Research...the power of life changing moments. Lauren Mattey, research manager, Ipsos UU, Qualitative Research ...
Scottish Power is running a national press campaign to highlight its sponsorship of Cancer Research...Research UK for three years in an attempt to raise 5m as part of the Stand Up to Cancer initiative ...
Exclusive research by Ebiquity, commissioned by Marketing , has revealed that Unilever, Nestl and MasterCard are among those to have opted not to try to oppose their rivals and Olympic sponsors Procter Gamble, Cadbury and Visa in the marketing stakes, and are, in effect, sitting out the Games. Over ...
Rechtman, who is head of AOL Advertising International, draws on Upstream research in the US that found three quarters of millennials (66%) reject digital advertising, and a third of them hate the brands that are targeting them. "Online advertising has zero influence on this group," warns Rechtman ...
after data from Ofcom's research showed the industry average speed, based on the 10% availability ...
smartphone brand in the UK. Huawei has appointed Research in Motion's UK marketing specialist Duc Tinh Van ...
of research and analysis at Trendwatching.com, says that 'frictionless sharing' will continue to be a key ... were frivolous with their money in 2006 and 2007 is bogus.' Research from JWT suggests that brands ... whole life in research; indecision breeds indecision,' he says, pointing to the idea that consumers ...
adverts do not mislead through the omission of important information. Ofcom released research in July ...
Elkington, director of research and strategy at IAB, said: "The shakedown of the recession ...
be supported by a high level of substantiation". Research by Two Sides found that 43% of banks, 70 ...
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