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Channel 4 poll 'proves effectiveness' of product-placement activity

26 Feb 2013 | by Matthew Chapman and Ben Bold

Channel 4 and researcher BDRC Continental have unveiled data suggesting that a product ... demonstrates the "effectiveness of product placement as an advertising solution". The research comes two ... . The research also showed a 36% increase among 'Hollyoaks' viewers describing the Lumia as "best for my social ...

Q&A: Guinness global strategy and communications director Grainne Wafer

29 Oct 2012 | by Gemma Charles

part of our plans in the future. The overwhelming feedback every time we do research is that consumers ...

Time to stop mothering women

05 Oct 2012 | by Suzy Bashford

mums' in response to research from Yahoo! and Starcom MediaVest, highlighting how technology ... below) . A plethora of research commissioned by agencies keen to understand the market shows mothers ... internet connection to save money. Pregnancy and parenting site BabyCentre's research shows, in fact ...

Non-sponsors rein in London 2012 adspend

31 Jul 2012 | by Gemma Charles

Exclusive research by Ebiquity, commissioned by Marketing , has revealed that Unilever, Nestl and MasterCard are among those to have opted not to try to oppose their rivals and Olympic sponsors Procter Gamble, Cadbury and Visa in the marketing stakes, and are, in effect, sitting out the Games. Over ...

Carlsberg enters UK cider market with launch of Somersby

09 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

". The brand has been developed specifically for the UK market, claiming that market research shows Somersby ...

Alan Mitchell: Advertisers, face it, your consumers hate you

29 Mar 2012 | by Alan Mitchell

Advertising Association research suggests marketing's image is in dire need of a makeover..., is based on longitudinal research by the Advertising Association, showing a secular decline ... to assume the worst about brands and have fallen out of love with them,' warns Nick Coates, research ... -worded small print. It isn't an honest dialogue.' Big brands tarnished Further longitudinal research ...

Sector Insight: Liquers

21 Mar 2012 | by Jane Bainbridge

(Nielsen Scantrack November 2011), in Mintel s brand research it lacked a strong identity with the brand ...

Sector Insight: Dark spirits

01 Feb 2012 | by Jane Bainbridge

's Spiced Rum more than doubled its sales between 2008 and 2010. Three Barrels - Mintel research found ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

's charity partner, Heart Research UK. Favourite brand: Virgin Atlantic. 'It has kept the brand current ...

Unilever follows Lurpak with £10m Flora push

23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

in consumer research as well as boasting 80% less saturated fat than butter. "With a household penetration ...

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