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Ricoh launches biggest marketing push to explain brand story

01 Oct 2012 | by Matthew Chapman

The tech firm, which provides IT services and sells a range of cameras, is launching the 'Documents are Ideas' campaign to drive home the value provided by Ricoh. Chas Moloney, Ricoh UK's marketing director, said the campaign comes after research carried out six months ago revealed "people know ...

Helen Edwards: Agencies and accusations of plagiarism

15 Feb 2012 | by Helen Edwards

into the strategy rather than specifically crafted for it. Research will help, of course, but if two or more routes ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark and Ben Hall

of research and analysis at Trendwatching.com, says that 'frictionless sharing' will continue to be a key ... were frivolous with their money in 2006 and 2007 is bogus.' Research from JWT suggests that brands ... whole life in research; indecision breeds indecision,' he says, pointing to the idea that consumers ...

Think BR: What a hot, dry summer means for brands

23 May 2011 | by Ross Webster

the most out of marketing activity. Recent research into weather and its impact on consumer behavior has ...

Behind the IAB figures: Internet and TV benefit from recession

29 Mar 2011 | by Arif Durrani

Elkington, director of research and strategy at IAB, said: "The shakedown of the recession ...

'Say goodbye to brand managers', says marketing specialist

05 Nov 2010 | by Sarah Shearman

in the future, according to Steven van Belleghem, head of the brand and communications research unit at Belgian...Presenting at the Media Research Group conference in Malta, van Belleghem urged marketers to let ... of mouth marketing is back, and overruling media research," he said. "After Google, world of mouth, speed ... , companies have to catch up with them." The managing partner of the research agency said companies now ...

Sony pushes VAT-cashback before Christmas

27 Oct 2010 | by Ben Bold

The electronics manufacturer is hoping to encourage consumers to spend before Christmas. Included in the brand's VAT cashback offer are products such as e-readers, compact cameras and Blu-ray players. The idea was developed by marketing agency Crayon London after research highlighted consumer concern over ...

CREATIVE STRATEGY: Dyson dirty their hands with advertising

30 Sep 2010 | by Simon Kershaw

work (the ad lovingly cites the years of research and the number of prototypes involved in developing ...

A healthier dose of realism

24 Aug 2010 | by Nicola Clark

issues reflected by recent research carried out on behalf of the Girl Guides, which revealed that 50 ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...

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