12 Nov 2012
| by Jo Lee
Jo Lee, research manager, Ipsos ASI....every now and again.
Jo Lee, research manager, Ipsos ASI ...
Sainsbury's is running a research-led campaign focusing on the small moments that make Christmas...The supermarket has carried out research to uncover the small events fundamental to a successful Christmas for its campaign, which will be made up of 14 different TV spots.
Creative marks a shift in strategy from last year's festive activity that showed Jamie Oliver making a feast in a theatre for a ...
part of our plans in the future. The overwhelming feedback every time we do research is that consumers ...
s expectations.
We know from our Screen Life research that people actively want to chat, play, discover ...
IPA research has revealed that marketing spend has been revised downwards for a second successive
.
But it also ruled that Lil-Lets research had not demonstrated that its in-house testing was rigorous enough ...
Scottish Power is running a national press campaign to highlight its sponsorship of Cancer Research...Research UK for three years in an attempt to raise 5m as part of the Stand Up to Cancer initiative ...
mums' in response to research from Yahoo! and Starcom MediaVest, highlighting how technology ...
below) . A plethora of research commissioned by agencies keen to understand the market shows mothers ...
internet connection to save money. Pregnancy and parenting site BabyCentre's research shows, in fact ...
The tech firm, which provides IT services and sells a range of cameras, is launching the 'Documents are Ideas' campaign to drive home the value provided by Ricoh.
Chas Moloney, Ricoh UK's marketing director, said the campaign comes after research carried out six months ago revealed "people know ...
13 Sep 2012
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9.30am - 10.10am TV: a positive force
Tess Alps, executive chair of Thinkbox, will explore how TV s strengths can do us all good.
10.10am - 10.20am Moving people
Neil Mortensen, research and planning director of Thinkbox, will be unveiling new research into the role of media ...
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