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Gallaher Tobacco anti-plain packaging ad banned by watchdog

17 Apr 2013 | by Gemma Charles

in unpaid duty." The ASA received one complaint from Cancer Research arguing that the claim that "the ... ". Cancer Research also argued that the " 3bn lost in unpaid duty" was an exaggeration. The ASA ruled ...

Tesco Price Promise under investigation as Sainsbury's and Morrisons complain

05 Apr 2013 | by Matthew Chapman

it will lodge a complaint with the ASA. More expensive The supermarket is citing research that claims ...

Channel 4 poll 'proves effectiveness' of product-placement activity

26 Feb 2013 | by Matthew Chapman and Ben Bold

Channel 4 and researcher BDRC Continental have unveiled data suggesting that a product ... demonstrates the "effectiveness of product placement as an advertising solution". The research comes two ... . The research also showed a 36% increase among 'Hollyoaks' viewers describing the Lumia as "best for my social ...

BlackBerry distances itself from 'traditional endorsements' with Alicia Keys hire

01 Feb 2013 | by Matthew Chapman

that now was the perfect moment to rebrand the company from Research in Motion to BlackBerry, to reflect ...

Research in Motion prepares 'biggest' campaign for crucial BlackBerry 10 launch

28 Jan 2013 | by Matthew Chapman

BlackBerry maker Research in Motion (RIM) will roll out the biggest marketing campaign in its

Aviva updates global brand strategy

27 Dec 2012 | by Alex Brownsell

" positioning has been developed following a global research project led by global marketing director Jan ...

Twitter partners with Nielsen to publish new 'social TV' ratings

18 Dec 2012 | by Arif Durrani

study from Thinkbox and COG Research, blended analysis of video footage of 23 households' living rooms ... to viewers and clearer results to marketers." David Poltrack, chief research officer at US broadcaster CBS ... and Twitter in a programme of research and experimentation in this exciting new area." Follow @DurraniMix ...

Romeo Beckham to appear in Burberry ads

18 Dec 2012 | by Matthew Chapman

marketing efforts . Research from Ofcom shows the surge in uptake of mobile internet is being driven ...

CRISTAL FESTIVAL: Don't just innovate for the sake of it, says Mademoiselle Scarlett chief

14 Dec 2012 | by Maisie McCabe

rather than have the same strategy all year long." Earlier in the session on market research, Luc Laurentin, development director at research firm Limelight Consulting, said creative agencies should ...

Advertising Effectiveness: the long and short of it

04 Dec 2012 | by Staff

; and Neil Mortensen, research and planning director at Thinkbox. In anticipation of tomorrow s event ... s research and planning director. They will discuss the research and its implications. Chaired by Tess Alps ...

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