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Carling launches £10m campaign with 'refreshingly perfect' strapline

30 May 2013 | by Simon Nias

social media channels. He said: "We've done five rounds of research with these ads and consumers have ...

BlackBerry distances itself from 'traditional endorsements' with Alicia Keys hire

01 Feb 2013 | by Matthew Chapman

that now was the perfect moment to rebrand the company from Research in Motion to BlackBerry, to reflect ...

Asda boss dismisses 'sexist' Christmas ad complaints

15 Nov 2012 | by Matthew Chapman

.5% during the same period, according to research from Kantar. Judith McKenna, chief operating officer ...

Sainsbury's first post-Jamie Christmas ad to focus on small moments

12 Nov 2012 | by Matthew Chapman

Sainsbury's is running a research-led campaign focusing on the small moments that make Christmas...The supermarket has carried out research to uncover the small events fundamental to a successful Christmas for its campaign, which will be made up of 14 different TV spots. Creative marks a shift in strategy from last year's festive activity that showed Jamie Oliver making a feast in a theatre for a ...

Debenhams ups spend for Life Made Fabulous push

28 Aug 2012 | by Matthew Chapman

heritage and claims its own research shows customers are increasingly associating the retailer with style ...

Cannes 2012: AOL's Rene Rechtman warns Generation Social don't like ads

29 Jun 2012 | by Arif Durrani

Rechtman, who is head of AOL Advertising International, draws on Upstream research in the US that found three quarters of millennials (66%) reject digital advertising, and a third of them hate the brands that are targeting them. "Online advertising has zero influence on this group," warns Rechtman ...

Phones4U readies £10m upgrade push

15 Jun 2012 | by Matthew Chapman

Phones4U is drawing to attention to its upgrades offering with a £10m campaign, after research...Television activity will launch tomorrow (16 June) as part of the "upgrades 4u and u and u" campaign. It will star ex-'EastEnders' actor Dean Gaffney and a voiceover from 'Inbetweeners' star Alex Macqueen. Phones4U commissioned research from YouGov that revealed only 44% of the 2,000 people surveyed ...

E-mail can still be a blast

10 Nov 2011 | by Emily Goodyear, WRM Media

this idea. Its research from earlier this year found that 55 per cent of 15- to 24-year-olds are more likely ...

Back to basics

10 Nov 2011 | by Sheree Hellier, Institute of Direct and Digital Marketing

... what moves them to respond, act, share their views? Publishing companies have been doing this research ...

Make it personal

10 Nov 2011 | by James Devon, James Middlehurst MBA

's not tailored to its context and so it fails to work as hard as it could. Recent research published ...

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