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The campaign which spans press, poster and online aims to raise 5 million by encouraging people to visit the charity's 'virtual brain' website www.kidspeaceofmind.org and buy a virtual brain neuron to help fund research. Visitors to the site can buy a neuron for 5 each, personalise it and join ...
and Kantar Media. Using the new research model, the strongest performing newspaper ad in the first quarter ... element the research brings. She said: "This adds another element, another layer, to what we ve already ... of their TV and newspaper ads in the same way. Each ad is researched with consumers, and scores ...
-good score of nine ads used in research into the engagement levels of digital outdoor ads conducted by Clear...unnamed advertiser to determine which ads consumers engaged with most. The research used new face ... expression compared with the average ad. The research also found that when animation is added to static ... video only gave a 4% uplift compared with static ads. The research found that ads have a longer impact ...
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