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NMA names 2010's Top 10 most effective newspaper ads

15 Jul 2010 | by Arif Durrani

and Kantar Media. Using the new research model, the strongest performing newspaper ad in the first quarter ... element the research brings. She said: "This adds another element, another layer, to what we ve already ... of their TV and newspaper ads in the same way. Each ad is researched with consumers, and scores ...

American Express tops feel-good survey of digital outdoor ads

10 May 2010 | by Maisie McCabe

-good score of nine ads used in research into the engagement levels of digital outdoor ads conducted by Clear...unnamed advertiser to determine which ads consumers engaged with most. The research used new face ... expression compared with the average ad. The research also found that when animation is added to static ... video only gave a 4% uplift compared with static ads. The research found that ads have a longer impact ...

 

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