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Media Headliner: Heyworth aims to turn Arena into the next PHD

, the founding partner of Work Research, who is helping to integrate behavioural economics into the agency ...

Russell Davies: Informed bloggers proving there's life in the medium yet

research", it's an essential read if you're interested in this stuff. Its first great strength ... new market research" - it'll instantly get you up to speed with some clear-eyed thinking about ...

Media Bitch's Diary 8 April

of the Tour de France, for Macmillan Cancer research. It s been ages since Bitch has been back in the saddle ...

Demand and supply platforms - the media industry's Big Bang

providers will encroach upon the traditional market research space, resulting in proxy metrics ...

Hytner's influence increases in Mediabrands restructure

months" of research and the G14 were the markets chosen were the ones which were the most likely ...

Budget 2011 paves way for Sorrell's WPP to return to UK

the way for his marketing, advertising and research group to return to the UK.

Media: Double Standards - Will 2011 be a pivotal year for digital strategies?

, it was important to have a broader campaign that exploited searches earlier in their product research cycle ...

NatMag joins Carat's MagazineWorks initiative

with campaign effectiveness research from its marketing intelligence team, which will monitor the efficiency ...

Leo Burnett, BBH and MEC to feature in Sunday Times' 'Top 100 'Best Companies'

charting at 59 last year, and WPP's market research agency Kantar is in at 99. In 2009, other agencies ...

Media: Double Standards - How to defuse the industry's ticking time bomb

KATHLEEN SAXTON - FOUNDER, THE LIGHTHOUSE COMPANY - What can businesses do better to retain their top talent? Retaining talent is coming into sharp focus in 2011. The research we undertook as part of our New World Talent survey is clearly showing an HR time bomb ticking as the market starts to move ...

 

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