to remove filtersWhy PR professionals need to learn the language of the boardroom
04 Jul 2012 | by Kate Magee
It is a frustrating thought. In 1998, PRWeek launched a campaign called Proof to encourage PR professionals to dedicate ten per cent of PR budgets to pre-planning research and evaluation of results. Fast ... to identify key priorities for such a campaign. Delegates said there was a need for more research ...
