Search results for "Research

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PRWeek TV: Comms directors must 'broaden skillset' in fight for place at the top

28 Sep 2012 | by John Owens

if they wanted it. The research was conducted by headhunters Watson Helsby and sampled 93 of the 100 FTSE ...

Tesco hires Azaria PR for hair styling launch

28 Aug 2012 | by Matt Cartmell

research and product development to ensure its products are superior to its competitors, T-H-X is set ...

Joel Morris: Coke fuels Olympic fire

26 Jul 2012 | by Alec Mattinson

conception to production and opening the doors of the pharma lab to show animal research taking place ... 2003: Director of media relations (Europe), Pfizer Global Research Development 2002: Corporate ...

Why PR professionals need to learn the language of the boardroom

04 Jul 2012 | by Kate Magee

It is a frustrating thought. In 1998, PRWeek launched a campaign called Proof to encourage PR professionals to dedicate ten per cent of PR budgets to pre-planning research and evaluation of results. Fast ... to identify key priorities for such a campaign. Delegates said there was a need for more research ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

26 Apr 2012

As the firm plans a £1bn store refurbishment, research reveals that Tesco is fighting a tarnished...Although Tesco was the most visited supermarket by those surveyed in the latest research from PRWeek/OnePoll, respondents believed other supermarkets had a better reputation. Last week, the market ... of the public conducted by global research agency OnePoll HOW I SEE IT RACHEL FRIEND, MD, CONSUMER ...

Broadcast yourself: Should brands become media owners?

22 Mar 2012 | by Kate Magee

of relevance to viewers,' he says. Last month the brand conducted in-depth research into its target audience ...

Consumer: Belling recipe book provides tasty tweet

09 Mar 2012 | by John Owens

to receive all proceeds from the sale of the book, research was revealed showing that Delia Smith was Britain's wordiest chef. The research and recipes were given to food bloggers, as well as media with the hashtag ...

London Fashion Week: Followers of fashion

16 Feb 2012 | by John Owens

a product and just wants to bustle its way in, then it will fail. It pays to do your research ...

 

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