The perfect comms mix
11 Oct 2011
of the planning then comes down to tailored and ongoing research. PR is increasingly recognised as the glue within ...
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Stephen Noakes, Halifax: How PR drives the debate
11 Oct 2011 | by Stephen Noakes, Halifax
to us. We set out to use PR to inform a marketing response to these issues. We began our research ... brought in the National Centre for Social Research (NatCen) to analyse the focus group and poll data ... to discuss the research findings and prioritise areas that industry could collectively address. We launched ...
Michelle Mitchell, Age UK: All the tools in the armoury
11 Oct 2011 | by Michelle Mitchell, Age UK
were angry and brave enough to talk about their experiences. Our research demolished the opposing ... How has your blend of marketing disciplines changed in the past two years? Research and evidence ...
Client View: Will Orr, British Gas - Mix the perfect comms cocktail
11 Oct 2011 | by Will Orr, British Gas
of all the comms channels as part of a unified strategy. We invested in research to look at the power ... or services more easily, cheaply and efficiently, or how your investment in research is contributing to a better future. Measure an integrated campaign in an integrated way. Ask your researchers to use ...
Emma Flack, Unilever: A recipe for good health
11 Oct 2011 | by Emma Flack, Unilever
. An independent evaluation by the Institute for Public Policy Research highlights that absenteeism has fallen ...
Clare Harbord, Heathrow Airport: Making the case
11 Oct 2011 | by Clare Harbord, Heathrow Airport
research we commissioned from Frontier Economics has estimated the UK may already be missing out on 1.2bn ...
Liz Bales, Industry Trust: How to win hearts and minds on copyright
11 Oct 2011 | by Liz Bales, Industry Trust
content messages artfully and unobtrusively into the messaging. Later research would show that radio ...
Client View: Hurdling the Olympic media obstacles
26 Sep 2011 | by Suzy Bashford
the experience as a motivator for London 2012. HOW I SEE IT James Turner, Director, ICM Research About ...
How would you deal with an assault from UK Uncut on your clients?
14 Sep 2011 | by Lynsey Barber
. Sandra Macleod, group CEO Echo Research Be clear about the facts and formulate a response ...
Sandra Macleod, Echo Research - The ABC of reputation
14 Sep 2011 | by Sandra Macleod, Echo Research
is group CEO at Echo Research. ...
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