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Healthcare: On the Agenda - AstraZeneca in free research deal

with researchers for free, in a bid to aid the search for new medicines. The AngloSwedish drugs firm has formed an agreement with the Medical Research Council to grant full access to more than 20 potential new drugs that have ceased being researched. Why is it important? Drug development is a long, complex ...

Unity to run Cancer Research UK SunSmart campgin

Unity has been appointed to handle a major integrated campaign for Cancer Research UK's SunSmart...The campaign, called 'R UV UGLY?', is taking place in the run-up to the Christmas party season, to address the expected increase in sunbed usage during the winter months. The charity hopes to reduce the number of young people using sunbeds and encourage them to use fake tan instead. Cancer Research UK ...

Police forces see comms cuts bite, exclusive research for PRWeek shows

cuts bite, exclusive research for PRWeek shows....Valley, whose budget shrank by 25.9 per cent, from 1,643,000 to 1,218,020. For the full research ...

Cancer Research brings in Doctors.net.uk for education campaign for GPs

Cancer Research UK has appointed Doctors.net.uk, the largest professional network of doctors...Cancer Research will provide educational support for GPs on the early diagnosis of cancer and smoking cessation. It is suggested that up to 10,000 cancer deaths could be avoided each year through ... for news, information and research on the five most common cancers in the UK. The resource is designed ...

PRWeek Awards 2011: Research

AkzoNobel's garden woodcare brand Cuprinol holds most of the market, but its products are bought infrequently because they last for several years. The brand needed a creative strategy to help it hold its market position in the face of competition from companies such as Ronseal and Sadolin.

Just Health hires Cancer Research UK's head of public affairs Jon Spiers

The London-based agency is bringing in Jon Spiers, Cancer Research UK s head of public affairs and campaigning, to head up a new division. Jennie Talman, Just Health s managing director, said that the move ... at Cancer Research UK for the past eight years. During his time at the cancer charity, he worked on a number ...

Print and TV 'more trustworthy' than digital media, research finds

Despite the growing proliferation of digital media, new research suggests that senior business...Research by Open Road and pollster Populus reveals that traditional media remain significantly more trusted than social media by key 'opinion formers'. The Influencing the Influencers survey ... , but this research shows that it's still traditional media that win people's trust,' said Open Road director Rebecca ...

Sandra Macleod, Echo Research - The ABC of reputation

is group CEO at Echo Research. ...

Tech and digital PR professionals are most content, research reveals

and financial agencies are most eager to move, new research has revealed.

Healthcare: Cardiff highlights Alzheimer's research

Cardiff University professor Julie Williams' research uncovered five new genes, helping pinpoint...the wider neuroscience and mental health community. Strategy and plan The research paper was set ...

 

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