Search results for "Research

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R&E used to demonstrate the effectiveness of PR

25 Sep 1998 | by KATE NICHOLAS AND JULIETTE GARSIDE

to show the effectiveness and impact of campaigns, and eight in ten use research to plan campaigns...to show the effectiveness and impact of campaigns, and eight in ten use research to plan campaigns, according to a PR Week straw poll. Of the ten companies surveyed, only three used research ... as part of qualitative research methods and five employed quantitative research through opinion polls ...

Edelman plucks PR for Jaffa grapefruit

25 Sep 1998 | by SIMON ELLERY

/97. The second strongest brand is Outspan, according to research company Taylor Nelson AGB. The Jaffa ...

CAMPAIGNS: Sharing caring experiences - Health PR

25 Sep 1998 | by LEXIE GODDARD

in the research said they would speak to the press, and were interviewed by the PR team to build up a bank ...

Public Sector PR: PR joins the ranks for army manoeuvres - The British Army is turning to PR to help communicate its post-Cold War role and boost recruitment by presenting it as a professional organisation offering good career prospects

25 Sep 1998 | by ROBERT GRAY

research a year or so ago and to our not great surprise we found out that the UK public know very little ...

FOCUS: CORPORATE IDENTITY - Creating the soul behind the face/Like a stick of rock, corporate identity should run clearly throughout an organisation and should genuinely reflect the quality of the service provided

25 Sep 1998 | by PETER ROBINSON

the research and planning right. In the field of behavioural psychology, clients are often advised ... : The old logo was beautiful but wrong. Research indicated that people wanted an organisation which came ...

FOCUS: PHOTO LIBRARIES/PHOTOGRAPHY - Project the right sort of image/With ever increasing numbers of pictures available to editors at the touch of the button, PR agencies must tailor photography to publications in the same way as news releases. Nick Purdo

25 Sep 1998 | by NICK PURDOM

if I can turn up, says Turnbull. The more research before you arrive on location the better ... , and if they don t know a particular market or publication they will take the time to research it. We ...

CAMPAIGNS: Closing up the generation gap - Financial PR

18 Sep 1998 | by LEXIE GODDARD

as Seniors, Baby Boomers, Generation X-ers and Millennial Kids using its own research sources...Prudential commissioned consumer consultancy The Henley Centre to compile a report examining the impact of social, political, economic and technological change on the four age groups typified as Seniors, Baby Boomers, Generation X-ers and Millennial Kids using its own research sources ...

US IT giant CSC builds UK profile with Text 100

18 Sep 1998 | by IAN DARBY

: Our research shows that awareness among top decision makers of Computer Sciences as a recognised ...

A clean sweep for Jif in Turkey - Promotion

18 Sep 1998 | by LEXIE GODDARD

to the analysis carried out by research company Zet Nielson, the campaign and its associated media coverage ...

FOCUS: RECRUITMENT - Making the jump through the ranks/Employers are spoilt for choice as far as graduates go, but when it comes to finding skilled, middle level staff, the situation is somewhat grim Mary Cowlett reports.

18 Sep 1998 | by MARY COWLETT

OF GRADUATES Research shows that an increasing number of university students view PR as a desirable ...

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