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PRWeek’s Campaign

27 Feb 1998 | by SOPHIE BARKER

to research and evaluation (R&E)...An update on PR Week s campaign to persuade clients to allot ten per cent of PR budgets to research and evaluation (R&E) - A survey, by PR student David Pippett of the Uni-versity College of St Mark and St John, of PR consult-ancies with a turnover of under pounds 500,000 showed ...

INTERNATIONAL: ICN elevates Gryzunov to broader European role

27 Feb 1998 | by SOPHIE BARKER

. ICN manufactures and markets pharmaceuticals and biotechnology research products. It employs Edelman ...

FOCUS: PRODUCT LAUNCHES: Giving the goods a showy debut. With so many new products at fairs and exhibitions struggling to catch the eye, PR can have an essential role to play. Tara Nealon reports

27 Feb 1998 | by TARA NEALON

Kristiansen and the Lego professor of learning research, Dr Seymour Papert. For the Toy and Hobby ...

Oakes Bacot lays foundations for new CIRIA image

20 Feb 1998 | by JULIETTE GARSIDE

The Construction Industry Research and Information Association (CIRIA), which produces best...The Construction Industry Research and Information Association (CIRIA), which produces best practice guides for builders, has hired Oakes Bacot PR to relaunch its corporate identity ... image. The relaunch could also help the association fight off competitors like the Building Research ...

BORDER LINES: PARIS - Rossignol takes on Bourse PR

20 Feb 1998 | by JULIETTE GARSIDE

was responsible for writing speeches and reports for the board, and for various research projects....Bruno Rossignol has been made head of press at the Societe des Bourses de France, the French stock exchange. Rossignol has been secretary to the executive board at the exchange since 1996. He was responsible for writing speeches and reports for the board, and for various research projects. He ...

INTERNATIONAL: Picard takes command of Shell’s PR enterprise

20 Feb 1998 | by IAN DARBY

in renewable energy research. The group is Germany s fourth largest foreign-owned company with 1996 ...

Platform: Refining the science of PR measurement - Measuring the impact a PR campaign has upon its target audience is the only way forward for the industry, says Reginald Watts

20 Feb 1998 | by REGINALD WATTS

was the two-stage effect. Opinion-leader attitudes had to be researched as an extra variable if comparative ... , a feature article, a conference, then researched one sample of each activity against a control ... in budgetary terms with advertising against market research that included psychographic assessments ...

FOCUS: HANDLING AND DISTRIBUTION - Proving you can deliver the goods/As any good actor knows, successful delivery is all in the timing and the same principle applies when you’re a PR agency trying to reach a global audience. Mary Cowlett looks at

20 Feb 1998 | by MARY COWLETT

with media research and distribution agency Bacons in the US. It also has a full research department ... conducted by research company ACC International for PiMS UK, shows that e-mail is still not as popular ... on the agenda. Red brought in the Industrial Research Bureau (IRB) to do a survey on the extent customs ...

FOCUS: SCOTLAND - Taking the hi-tech road/Inward investment in Scotland is on the increase with hi-tech and the financial sectors enjoying huge growth. Rob Gray reports

20 Feb 1998 | by ROB GRAY

off in the last year. A lot of companies have set them up here because research shows they can get ... in their business. There are over 500 software businesses in Scotland and plenty of research being carried out. Edinburgh University is the UK s leading research centre into IT, and is in the world s top ten ...

Beware sailing into the shallow sea of research

19 Feb 1998 | by QUENTIN BELL

to merit a headline like research reveals or figures indicate . PR research isn t a bad thing ...

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