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Macmillan charity appoints Politics International

30 Jan 1998 | by JULIETTE GARSIDE

to concentrate on research and monitoring, and has changed its name to the Market Research Unit ...

Cunningham to head public affairs at P&G

30 Jan 1998 | by JEMIMAH BAILEY

reports directly to P s marketing services director, handling market research, media relations ...

CAMPAIGNS: Cutting Cordiant down the middle - Financial PR

30 Jan 1998 | by IAN DARBY

. College Hill s remit was then to conduct research on both sides of the Atlantic and work closely with in ...

Craven announces decision to leave GPC

30 Jan 1998 | by JULIETTE GARSIDE

term, I have some political projects. Craven previously worked as a researcher to Deputy ...

FOCUS: BROADCAST PR - Learning to love the radio stars/The emergence of a new generation of personality-led radio programmes is challenging the creativity of radio PR people. Tara Nealon reports

30 Jan 1998 | by TARA NEALON

for meticulous research, according to Ian Haworth, head of Text 100 s consumer division. PR people ... . He and his team spent hours researching what science and sport correspondents needed for coverage ...

PUBLIC RELATIONS: Quality controls - The question of how to assess the impact of PR has been thrown into the spotlight by the launch of a new evaluation system. Ken Gofton reports

29 Jan 1998 | by KEN GOFTON

. But it does have a strategic relationship with the US-based, international market research group Wirthlin ... should allocate one research budget for assessing all of their communications programmes ... particular messages are being communicated. But even they are having to offer additional research now ...

PUBLIC RELATIONS: All in a good cause - PR consultancies are embracing cause-related marketing with enthusiasm, reports Robert Gray

29 Jan 1998 | by ROBERT GRAY

in a series of market research studies into CRM by Research International on behalf of Business ...

PUBLIC SECTOR: Scottish land use body engages Reputation

15 Jan 1998 | by JULIETTE GARSIDE

The Macaulay Land Use Research Institute last week appointed public sector specialist Reputation...The Macaulay Land Use Research Institute last week appointed public sector specialist Reputation on a project basis to advise it on how to communicate its value and relevance to the forthcoming Scottish parliament. The Government-funded body researches the sustainable environmental and socio ...

INTERNATIONAL: Democratic campaign veterans assist Barak

15 Jan 1998 | by STEVE LILIENTHAL

firm NOP to set up a political research consultancy - Gould-Greenberg-Carville-NOP. Shrum ...

CAMPAIGNS: Racing for land speed records - Sponsorship

15 Jan 1998 | by JENNIFER WHITEHEAD

As the research to evaluate the strength of exposure generated for Thule is not yet completed, the true success ...

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