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INTERNATIONAL: Mastercard picks PR vice-president

11 Dec 1998 | by KATHY GREENE

Merrill Lynch in Hong Kong, developing a PR strategy for its research and economics division. She ...

Zurich requires strategic support

04 Dec 1998 | by JULIETTE GARSIDE

. The role covers brands including Eagle Star and Zurich Municipal, and will oversee research ...

CAMPAIGNS: International Financial PR - Patriotism pays off in Bond issue

04 Dec 1998 | by MARY COWLETT

detailed research to shortlist approximately 25 international markets which had an Indian population ... research and evaluation exercise. Second, to reach a broad swathe of markets from Dubai and Bahrain ...

COMMENT PLATFORM: Leave financial PR to the professionals - Financial PR agencies which aren’t able to offer strategic advice at all levels won’t survive long in today’s market , says Dick Saunders

04 Dec 1998 | by DICK SAUNDERS, a director of Cardew and

from the issue of press releases to researching opinion among top rated analysts. There is no room ...

CAMPAIGNS: Amex targets the young with Blue - Product Launch

27 Nov 1998 | by NICOLA TYRRELL

competitors. Amex carried out research into the credit card market and found that 23- to 35 year ... this research to determine a target audience, Hill and Knowlton distributed a bespoke media pack containing tailored press releases, product details and research highlights, and a broadcast task force was set up ...

Standard and Poor’s hands PR audit to Penrose

20 Nov 1998 | by KATHY GREENE

Penrose Financial has landed a contract to conduct a European communications audit for international rating agency Standard and Poor s (S s largest rating agencies, conducts research which evaluates a company or country s ability to repay its debt. Penrose also handles S s fund research ...

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

19 Nov 1998 | by SUE BEENSTOCK

. Research by MORI, conducted for Standard Life last year, backs this up. It found that, when asked ...

FOCUS: INFORMATION SERVICES - Working on a need to know basis/In the world of high finance, where a wealth of information is instantly available 24 hours a day, it’s not just who you know, but what you know that can give you the edge over your com

06 Nov 1998 | by PETER ROBINSON

from over 5,000 sources including newspapers, market research and statistics. Its web equivalent ... have researchers deciding where to look, packaging the information and using it for our own purposes ... the right staff and resources to do it. A lot or our researchers are City analysts and I don t think you ...

Citigate Dewe Rogerson loses four senior staff

30 Oct 1998 | by JULIETTE GARSIDE

earlier this month. Also leaving the agency are Richard Buck, Dewe Rogerson s head of research ... research team after ten years at Dewe Rogerson. Guvan is joining investment trust company BT Alex ...

INTERNATIONAL: Two shortlisted for CIC account

16 Oct 1998 | by SOPHIE BARKER

research executive at FACTOCIC, said: We are looking for an agency to help us with our internal messages ...

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