13 Nov 1998
| by CLAIRE SPENCER, director of planning at
and conceptually flawed. Despite efforts by
research companies to determine the relative value of PR versus ...
13 Nov 1998
| by NICK PURDOM
and Lhote predicts new
research and development programmes at the European level. The chemical
industry ...
12 Nov 1998
| by DAVID KINGSTON
Count to ten. It s not long, is it? Yet that s nearly all the time
you have at an interview to make a positive impression.
According to research, those first ten seconds go 50% of the way to
establishing whether you re right for the job. A frightening statistic,
particularly if you have little idea ...
06 Nov 1998
| by SUZAN LEAVY
to produce definitive best practice guidelines for the use of research
and evaluation within the industry....PR Week s Proof campaign received a boost this week when the IPR,
the PRCA, the Public Relations Standards Forum (PRSF) and the
Association of Media Evaluation Companies (AMEC) agreed to join forces
to produce definitive best practice guidelines for the use of research
and evaluation within the industry ...
06 Nov 1998
| by JULIETTE GARSIDE
not to replace
her.
Instead, market research head Bridie Pollard will combine her existing ...
with it, said
Pollard. She said the market research and PR teams could work more
closely together ...
06 Nov 1998
| by PETER ROBINSON
from over
5,000 sources including newspapers, market research and statistics. Its
web equivalent ...
have researchers deciding where to look, packaging the information
and using it for our own purposes ...
the right staff and resources to do it. A lot or our researchers are
City analysts and I don t think you ...
06 Nov 1998
| by NICOLA TYRRELL
researching African culture,
and plans to write a book on his family history. Workwise, his mind is
firmly ...
30 Oct 1998
| by JULIETTE GARSIDE
Too many members of the IPR view the trade body for PR
professionals as stuffy and old school, incoming IPR president Philip
Dewhurst told the body s first annual congress in London on
Wednesday.
Research conducted by the IPR in a four-yearly survey showed that
although 58 per cent of respondents ...
30 Oct 1998
| by CHRIS MATTHEWS, CEO of the Hogarth Part
demonstrates the
most effective use of research and evaluation in both setting its aims
and measuring its...demonstrates the
most effective use of research and evaluation in both setting its aims
and measuring its ...
to British Airways for its ambitious programme of
ongoing qualitative research which it has used as a ...
a real
commitment to use of research and evaluation to properly plan campaigns
and tie results ...
30 Oct 1998
| by JULIETTE GARSIDE
earlier
this month.
Also leaving the agency are Richard Buck, Dewe Rogerson s head of
research ...
research team after ten years
at Dewe Rogerson.
Guvan is joining investment trust company BT Alex ...