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CAMPAIGNS: International Financial PR - Patriotism pays off in Bond issue

detailed research to shortlist approximately 25 international markets which had an Indian population ... research and evaluation exercise. Second, to reach a broad swathe of markets from Dubai and Bahrain ...

ANALYSIS: Public Awareness - Repairing the UK stake in the world meat market. The lifting of the European ban on British beef is a victory for the Meat and Livestock Commission, but the hard work of persuading consumers to buy meat again is yet to come

consumer campaign. We are researching current attitudes and when we discover what customer ... of grassroots work has been undertaken. The research into consumer attitudes now commissioned ...

FOCUS: CHANGE MANAGEMENT - Change comes from within. In times of flux the ability to maintain two-way communication with employees can be the spur that truly drives a corporation forward. Nick Purdom reports

and participation were valued. Our research has identified that there is a dynamic that disenfranchises ... - employees, says MCA chairman, Kevin Thomson. MCA s research shows a direct link between good ...

FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports

a reasonable return on their investment in research and development. The imperative to keep ...

COMMENT PLATFORM: Leave financial PR to the professionals - Financial PR agencies which aren’t able to offer strategic advice at all levels won’t survive long in today’s market , says Dick Saunders

from the issue of press releases to researching opinion among top rated analysts. There is no room ...

PUBLIC SECTOR: Surrey Heath takes PR in-house with Taylor

campaigns and research assistant at the Campaign for Real Ale....campaigns and research assistant at the Campaign for Real Ale. ...

BORDER LINES: NEW YORK: PR measurement tool launch

dedicated to helping consultants provide the best service. It is being researched by a panel including...The Public Relations Society of America is working on a new tool to measure and evaluate the impact of PR. The project is being spearheaded by the PRSA s Counselors Academy, an interest group dedicated to helping consultants provide the best service. It is being researched by a panel including ...

Editorial: Joining hands across the Atlantic

will soon necessitate a transatlantic co-ordination of efforts to ensure that, when it comes to research ...

CAMPAIGNS: Amex targets the young with Blue - Product Launch

competitors. Amex carried out research into the credit card market and found that 23- to 35 year ... this research to determine a target audience, Hill and Knowlton distributed a bespoke media pack containing tailored press releases, product details and research highlights, and a broadcast task force was set up ...

Motor institute appoints Brooks

. The appointment comes after research conducted at the recent London Motor Show found that although most ...

 

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