17 Dec 1998
| by ROB GRAY
to formal pre-planning research and the
evaluation of results.
PR, heal thine own image ...
see that fine-tuning and
increased usage of research and evaluation are probably the only ways ...
.
The intention is for the PRCA and IPR to jointly publish a set of
research and evaluation guidelines in May ...
19 Nov 1998
Chris Hayward has been appointed as an account director at TSMS. He
joins from Saatchi s, UPI Pictures and
Royal Mail.
JJ Hind has been made special projects consultant for Leapfrog Research
and Planning. Chloe Fowler also joins the agency as a graduate trainee.
...
19 Nov 1998
| by SUE BEENSTOCK
.
Research by MORI, conducted for Standard Life last year, backs this
up.
It found that, when asked ...
12 Nov 1998
| by DAVID KINGSTON
Count to ten. It s not long, is it? Yet that s nearly all the time
you have at an interview to make a positive impression.
According to research, those first ten seconds go 50% of the way to
establishing whether you re right for the job. A frightening statistic,
particularly if you have little idea ...
22 Oct 1998
| by ROBERT GRAY
No hard and fast research is available about the average length of
time clients stick...No hard and fast research is available about the average length of
time clients stick with their PR agencies, but if there were it would
make fascinating reading. It is in the nature ...
Lawson Dodd was set up in 1992 it commissioned research from
The Research Business into client ...
01 Oct 1998
| by JANE BAINBRIDGE
trust, according to research revealed at the
Marketing Forum. In a survey of 25 companies reputations...trust, according to research revealed at the
Marketing Forum. In a survey of 25 companies reputations ...
.
The research was presented on the Oriana by Michael Wilmott of the
Future Foundation and Paul Flatters ...
The research was carried out among 1600 members of the Consumers
Association in July. Each was asked to give ...
01 Oct 1998
| by SUE BEENSTOCK
the high
launch price of Mach 3 - too much according to our research - will
bring still more sales ...
of the high price of blades, Bashaw is confident of success:
We ve researched it to death, he says. We ...
17 Sep 1998
| by ROBERT GRAY
profile as a provider.
After commissioning research from Mintel, the result was a report on
pension ...
, either
through the use of research or by positioning them as industry
experts.
Alarming ...
that will leave them
comfortable.
The findings were based on NOP research.
In a similar vein ...
10 Sep 1998
| by NIGEL CASSIDY, business correspondent o
-developing infrastructure, research in 1997 showed that
people believed it to be a long-haul destination with poor hotels ...
03 Sep 1998
| by ROBERT GRAY
, principal policy researcher
for the Consumers Association, doesn t think the designer goods issue ...
genuine belief in
what the company is doing. Everything they do is very well researched ...