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PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

to formal pre-planning research and the evaluation of results. PR, heal thine own image ... see that fine-tuning and increased usage of research and evaluation are probably the only ways ... . The intention is for the PRCA and IPR to jointly publish a set of research and evaluation guidelines in May ...

CAREERS: Movers

Chris Hayward has been appointed as an account director at TSMS. He joins from Saatchi s, UPI Pictures and Royal Mail. JJ Hind has been made special projects consultant for Leapfrog Research and Planning. Chloe Fowler also joins the agency as a graduate trainee. ...

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

. Research by MORI, conducted for Standard Life last year, backs this up. It found that, when asked ...

CAREERS: Comment - Interviews need not be an ordeal if well prepared

Count to ten. It s not long, is it? Yet that s nearly all the time you have at an interview to make a positive impression. According to research, those first ten seconds go 50% of the way to establishing whether you re right for the job. A frightening statistic, particularly if you have little idea ...

PUBLIC RELATIONS: Keeping connected - Clients can become irritated by a multitude of failings in this notoriously fickle industry, but loyalty to a PR agency can be prudent. Robert Gray investigates

No hard and fast research is available about the average length of time clients stick...No hard and fast research is available about the average length of time clients stick with their PR agencies, but if there were it would make fascinating reading. It is in the nature ... Lawson Dodd was set up in 1992 it commissioned research from The Research Business into client ...

MARKETING FORUM: Poor corporate citizens blasted

trust, according to research revealed at the Marketing Forum. In a survey of 25 companies reputations...trust, according to research revealed at the Marketing Forum. In a survey of 25 companies reputations ... . The research was presented on the Oriana by Michael Wilmott of the Future Foundation and Paul Flatters ... The research was carried out among 1600 members of the Consumers Association in July. Each was asked to give ...

MARKETING FOCUS: Cut-throat competition - Gillette’s aggressive launch of Mach 3 will raise the stakes in the shaving systems sector it pioneered with Sensor. Sue Beenstock reports

the high launch price of Mach 3 - too much according to our research - will bring still more sales ... of the high price of blades, Bashaw is confident of success: We ve researched it to death, he says. We ...

PUBLIC RELATIONS: Same savings greater interest - PR campaigns have managed to make personal finance a lot more appealing. Robert Gray reports

profile as a provider. After commissioning research from Mintel, the result was a report on pension ... , either through the use of research or by positioning them as industry experts. Alarming ... that will leave them comfortable. The findings were based on NOP research. In a similar vein ...

INTEGRATED: TUNISIA

-developing infrastructure, research in 1997 showed that people believed it to be a long-haul destination with poor hotels ...

MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive

, principal policy researcher for the Consumers Association, doesn t think the designer goods issue ... genuine belief in what the company is doing. Everything they do is very well researched ...

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